Hi, 

There is an indisputable “fact” about selling services and products using your website as your first point of contact.

Even if you're a Top Gun, the best you can hope for is to convert about 5% of the people who visit your site for the first time into customers. 

That means ONLY 5 out of every 100 qualified visitors buys something.

Now, a Top Gun lives, eats, sleeps and breathes conversion.

They analyze and test EVERYTHING.

I'll be honest...I have NEVER heard my name and top gun in the same sentence. 

I work hard like a lot of people but, when I hit the "stop" button at the end of the day, I’m likely clickin’ on Yellowstone (why Kevin, why??!!)  – not searching obsessively online for the latest Google Analytics updates.

Ok, back to that 5%. Why didn’t the other 95% of the visitors buy? 

And, more importantly, what happens to them?

Today, I’ll tell you why you may not be getting the conversions you should and what you can do about it so you can start getting ALL the business you deserve.

After all, they must have had SOME interest or they wouldn’t have visited your site in the first place.

WHY VISITORS TO YOUR SITE DON'T BUY

Here are some of the reasons:

• They were just starting their information gathering.
• They got distracted.
• They liked what they saw when they visited your site but forgot your URL so they Google you and get picked off by one your competitors.
• They decided to buy a product like yours from someone else.

Bottom line – they likely will never buy from you UNLESS you have a way to stay in touch with them.

If you don't have a way to keep the marketing conversation going, you are virtually putting money in your competitors’ pockets.

Think about your own surfing habits. 

Unless it’s a fairly straightforward purchase, you visit site after site doing your homework. This process might take a couple of days, a month or six months - depending on what you're looking to buy and how badly you want it. 

Now, here’s the part that will really get smoke coming out of your ears. (if you’re thin skinned, I would skip it!)

The marketer who often gets the sale is some shlep who didn’t do one thing to earn it. 

In fact, often, he didn’t even know he was getting it.

Here's what happens when that "ninety-five percenter" IS ready to buy...

Armed with all the information he has picked up during his research phase - stuff that YOU probably contributed to - he goes back on the internet, "googles" the product or service he is interested in and then contacts someone. 

By now, he knows WHAT he wants so he simply asks the new company (who did NOTHING to earn the sale) if they can do this, this and this and boom…you lose the sale!

Your competitor got the sale – and you helped him get it.

Now...you may be thinking...if he bookmarked your site, surely he'd just look it up, right? 

Really? When is the last time you actually went to look up a site you had bookmarked? 

My bookmark list is so long, it's mindnumbing to even scroll through all the links...let alone click on one.

Okay, tough lesson to learn. 

But hopefully it demonstrates the absolute necessity of staying in touch if you want to help your prospect find a mutually beneficial outcome.

You MUST find creative ways to bring your prospects back to your site. You MUST remind them you’re there, not hope they will return.

How do you do it?

The same way the pros do.

Implement an automated email follow up system. Even a basic follow up system will work. I have never had a client call me up and say, "You know that email autoresponder campaign you wrote for me, I hate it."

You can learn more about the power of email autoresponder campaigns here.

The sooner you implement one, the sooner you’ll stop pushing prospects to your competitors.