Hate Marketing and Selling? Okay...try this.

Attracting customers to your business is essential if you're going to be successful.

But for many business owners, the mere mention of the words marketing and selling conjures up a world of mystery, indecision and frustration.

They aren't sure where to start. This only compounds the issue and leads to a sense of overwhelm. 

I get it. You're alright when you're face-to-face with clients and customers. It's the online and offline stuff you aren't sure about.

Well, let's dispense with the intimidating labels of marketing and selling and concentrate on something any business owner can embrace.

Savvy business owners know the key to success lies in their ability to create a "feeling" in their prospects - a feeling of comfort.

You may know this by the acronym KLT - or, "know, like and trust."

Lots of marketers "talk" about KLT but their marketing doesn't reflect it.

Here's the truth:

Prospects won't spend a dime with you until they feel they have a sense of what you're all about, that you'd be pleasant to do business with and, that you can deliver.

And most of all...that you're interested in THEM! 

That's the whole shootin' match right there, folks.

Show your prospects you're the real deal and they'll be all over you like a pit bull on a pork roast.

The mistake many marketers make is trying to JUMPSTART the KLT process.

This might be a bit of a gut punch but here's the thing: no one really cares about us, our services or our products.

They care about themselves. And how their lives will be different because of their relationship with you. 

That's why it's so critical to start the KLT journey by telegraphing to prospects how you can change their lives.

Your starting point is answering the following question that every prospect arrives with when they encounter your sales and marketing message:

Why, given all the options I have available to me, including doing nothing, should I pick you?

Your response to this question should be the FIRST thing your prospects are exposed to when they come into contact with your message.

On your website, it's a headline. In an email it's your subject line. In a blog post, it's the title.

Your first objective - and the ONLY one that matters - is to get your prospect's attention.

You can only do that when you enter the conversation that's going on between your prospect's ears:"I have this problem and I need someone to help me solve it!

I guarantee you this: 99% of the time that ain't gonna happen if you start droning on and on in your copy or sales conversation about you and your "stuff."

Here's the mantra that the late, great sales professional, Zig Ziglar lived by: "If people like you, they'll listen to you, but if they trust you they'll do business with you."

There's a lot of wisdom woven into those words.

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