AI CONTENT CREATION vs. Human COPYWRITING 

If you’re a business owner who is wondering whether or not AI is FINALLY going to put an end to the “what do I write” and "where am I going to find the time" challenges…the answer is…sorta.

There’s no question AI is a great resource for many of their CONTENT creation challenges.

Notice that? I said CONTENT challenges.

That's because before we start bowing down to the AI gods, it's important to understand that the AI robots do have some limitations.

Take the automobile manufacturing industry for example...

AI-directed robots can handle much of the "heavy" lifting...but guess what...HUMANS still play a key role in getting a finished product off the assembly line.

Car manufacturers probably WISH they could figure out an AI robot scenario where there were no humans needed…but they still need to employ humans to do what AI can’t…apply creativity and adaptability.

Trying to determine which is the better option between AI content and good ol' professional human copywriting depends on various factors and contexts…

When any new bright, shiny thing comes into the marketplace, it gets our attention. 

Some immediately dive in and and wax poetic about how great it is.

Others scurry to find cover so they can watch from the sidelines in case it isn't so great.

Me? As a copywriter, I’m naturally curious. 

So when AI elbowed its way onto the playing field a few years ago, I tried it out right away. (no idea what I was doing!)

I soon realized that AI is a powerful resource and today, I welcome it as a useful tool that complements my efforts to help my clients sell more products and services.

So, what is AI content creation?

AI uses computer technology to leverage its knowledge of natural language and successful marketing campaigns to transform SOME aspects of content creation into machine-based tasks.

(Human copywriter note: I’m waaaaaay out over my skis already here because I am not an AI expert but that’s a general definition.)

As it continues to evolve, AI seeks to understand how humans think instead of just following commands.

One thing is certain: where content creation is involved, it can quickly do some VERY heavy lifting.

Benefits of AI 

Here are just some of the ways AI makes an impact:

Speed: AI can generate content at a much faster rate than humans. This is particularly useful for generating large volumes of content quickly.

Consistency: AI can maintain consistency in tone, style, and messaging across various pieces of content, which can be challenging for humans over extended periods. (not us, of course) 

Data-Driven Insights: AI can analyze vast amounts of data to optimize content for specific audiences, improving effectiveness.

Cost-Effective: AI copywriting can be extremely cost-effective in the long run, especially for businesses that require frequent content updates.

So, those are some of the more obvious advantages of AI that are getting attention.

And, in this corner…Human Copywriting!

First off, copywriting is NOT content. 

American Artists & Writers (AWAI) - the good people who trained me years ago - defines copywriting as...

...the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.  

There are some SIGNIFICANT advantages that human copywriting offers over AI. (for now, at least)  

Even though I'm biased, these are the needle movers:

Creativity and Nuance: Humans can bring a level of creativity, nuance, and emotional intelligence to their writing that AI can't.

Adaptability: Humans can adapt to changing situations and audience preferences more easily, making them better suited for handling complex or niche topics.

Quality Assurance: Humans can exercise judgment and intuition to ensure the quality and appropriateness of the content, catching errors and nuances that AI might miss.

Brand Voice: Human copywriters can better capture and embody the unique voice and personality of a brand, fostering stronger connections with audiences.

In many cases, a combination of both AI and human copywriting can be the most effective approach.

Ultimately, the "better" choice depends on the specific goals, resources, and requirements of each project or organization.

Parting Thoughts...

Al is useful for content writing and it can help optimize content to make it more comprehensive.

But the critical work - like generating copy that SELLS your prospect on taking the next step in your selling process - is still very much in the hands of human copywriters.

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