Is your website letting you down? 
 

Let's face it...

For many marketers, their website is an ongoing source of frustration and stress.

Just the word "website" conjures up negative thoughts…

There's the never-ending buckets of money they pour into SEO...

Then, there's waiting FOREVER for their “web guy” to get back to them...

And what about that web copy that just NEVER seems right?

But those aren't the REAL reasons why they hate their website…

THIS IS: Their website that is doing next to NOTHING to bring in new business!

Sound familiar?

Oh sure, prospects are showing up. They're even sticking around.

But in the end, they AREN'T taking the next step in your selling process - whatever it may be. 

And if that's the case, all the time, energy and money you keep pouring into this “supposed” online salesperson is being wasted.

UNLESS you find a way to get prospects responding.

Whether you want them to download a free checklist, watch a video or make an outright purchase, you need them to take action.

So…What. Do. You. Do?

Maybe a site makeover? Probably expensive with no guarantee that things will change.

Model what you see others in your industry doing and hope things will change? Not likely…many of them hate their sites too!

You COULD just go on hating it…but that doesn’t seem like a very productive approach.

Here’s the solution: understand the ROLE of your website.

STOP forcing your website to be a solo performer!

Think football…Having a good quarterback is a must if you’re going to be a contender. So is having a good goalie in hockey.

But, no matter how good they are, they need to have a supporting cast to get the job done…teammates who can provide all the elements needed for success.

It’s EXACTLY the same thing with your website.

Your website can’t CONVERT qualified prospects into sales all by itself. It’s role is to attract qualified prospects and HELP move them through your selling process.  

Here’s the biggest challenge your site is up against:

Less than 5% of first-time visitors to your site are NOW buyers. NOW buyers know what they want and they’re ready to buy now. All that’s left to is deciding WHO to buy from.
 

Think about that…even if you have an optimal online presence, it's only a ticket to a bun fight where TONS of your competiotrs are fighting for a tiny percentage of opportunity.

Once that NOW buyer makes a buying decision, the party’s over!

But the website hatin’ goes on.

Marketers who insist on forcing their website to win the sale all by itself are losing out on a tremendous opportunity.

And that opportunity lies in the 95% of visitors who DID NOT buy!

What about them? After all, you got them to visit your site. They must have SOME interest!

And they DO! In fact, many of them WILL eventually buy, just not that day.

They could be in research mode. Price shopping. Early in their buying journey. 

Just think about how YOU go about buying something that isn’t a simple gadget or service that doesn’t cost much. You take your time.  

So, how do you stack the odds in your favor so that, when they do buy, they’ll buy from YOU?

Here’s a proven, 5-step solution you can implement to convert more qualified web prospects into sales…

STEP #1: See your website as part of a marketing “system” rather than an isolated marketing tool.

STEP #2: Make sure you use a headline on your home page/landing page that immediately captures your visitor’s attention so he/she will keep reading. Your prospect’s don’t want STUFF. They want to know WHY they should consider buying from you.  

STEP  #3: Create a free lead magnet offer and make sure it appears prominently on your web pages. Often referred to as an ethical bribe, you want to offer your prospect some value that they will be willing to provide you with their email address. And just because it’s free, you need to “sell” the visitor on downloading it.

STEP #4: Implement a “welcome email campaign” that nurtures and educates your new prospects and keeps them warm until they ARE ready to buy.

STEP #5: Create sales emails that contain offers your prospect can take advantage of to solve their problem.

Continuing to rely solely on your website as a selling tool is going to keep you frustrated.

Your website is one of the most valuable online assets you have. It plays a role in attracting and keeping visitors, generating leads, and driving sales but it’s part of an overall basic marketing system.

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Frustrated by poor marketing results? 

My "Online Marketing “Leaks” Audit is the solution.

This service focuses on fixing the typical causes of poor marketing results.

Often, this can be traced to:

• Weak or non-existent value proposition
• One-size fits all messaging
• A poorly organized on non-existent selling story
• Incomplete information
• No call-to action
• Lack of readability
• No marketing "system" in place.

With your audit, you'll get a detailed, written analysis of your online marketing. 

I’ll tell you what’s good about it and what works, what doesn’t work, what should be changed…and how.

My audit covers copy, design, strategy, and your offer (call-to-action) and along with specific directions for improving your online marketing – although I do not write copy or make any changes for you under this arrangement.

CLICK HERE to learn more.