Last week,  I got the following email:

 I am Avin, Business Development Consultant.

 I was on your website. I have analyzed your website. Would you be interested in a possible redesign of the site or additional features that might benefit the overall usability and user experience which is usually leads to better sales of your services.

We would be happy to execute Web Design and SEO projects on a white label basis for you. Our aim is to be the best in service and as such we offer a premium service at very competitive prices than what it might be in house. We have a three tier quality check system so No compromise on quality!

Note: I left the the typos in on purpose....

Now, maybe it's just me, but when I roll out of bed at 6 in the morning, I'm NOT looking to redesign my website or have someone execute web design and SEO projects.

If Avin continues with this approach, I'm thinking he may want to consider a second income stream.

What Avin doesn't understand is what DOES interest me and how to tap into it. 
 
After you read today's article, you will know the difference between engaging a qualified prospect and simply wasting his (and your) time.
 
 
                       What's Your BIG Promise? 
 

Many business owners get caught up in the minutiae of marketing and never get to first base with a prospect.

Especially when it comes to website marketing.

They worry about getting the words just right or whether or not they should state something a particular way. Should the banner be chartreuse? Is there TOO much copy? Not enough?

And on and on it goes...Zzzzzzzzzzzzzzzzzzzzzzzzzzzz

They miss out on tons of opportunities because they aren't paying attention to what matters.

As Stephen Covey wrote, 'Begin with the end in mind.'

And in marketing, that end is how your prospect's life will be different if they invest in your product or service.  

Numero Uno message folks:You need to telegraph the overriding result you deliver to your clients.

The key: Don't focus on your product or service. Focus on your BIG promise.

• Not the fancy sleek, sports car - but how cool he'll look driving it.

• Not the treadmill - but how good she'll feel and look after she adopts it into her lifestyle.

• Not the chiropractic therapy - but how pain free he'll be after he experiences it.

Here's my BIG promise:

I help entrepreneurs and small business owners feel more confident and less overwhelmed by their marketing by creating a marketing "system".

Notice I don't talk about copywriting services or marketing help. 

NO. ONE. CARES.

I present my promise in the form of an outcome or transformation.

And that promise is designed to appeal to people who work hard, don't have as many profitable customers or clients as they would like, aren't compensated the way they want to be and KNOW their marketing approach is likely the cause

I want my potential clients to be able to imagine where they will be if we work together.

More sales. Less overwhelm. Less guess work. 

People think in pictures.

Our job, as marketers, is to help them see how their lives will be better when when we deliver on our BIG promise.

So if you want to see better results from your marketing and advertising, stop focusing on your products and services.

Help your prospects see and sense how life will be different if they take you up on your promise.

It's the fast track to attracting a steady stream of clients and customers who will hardly be able to wait to experience the transformation they'll undergo as a result of their relationship with you.

**********

***NEW SERVICE***

Are you feeling overwhelmed by marketing?

Not sure if the marketing you ARE doing is the right thing?

If you want to take control of your marketing so you can generate profitable results, my Online Marketing Conversion System service is for you.   

If you’re like far too many marketers, you spend all kinds of money, time and effort on SEO services and paid ads to attract qualified prospects to your website only to be disappointed because they aren’t turning into paying customers and clients.

Here are a couple of marketing truths that are likely standing in your way:

Marketing Truth #1: Only 5% of first-time visitors to your website will be what we call NOW buyers. Those are prospects who know what they want, are ready to buy and are in the final stages of looking for someone to buy from. That means many of the 95% of the visitors who DO NOT BUY are still prime prospects for your product or service but only if you have a system in place to keep marketing to them until they ARE ready to buy.

Marketing Truth #2: It takes on average anywhere from 5-12 “touches” before a prospect will buy from you. Think about it. It takes time for them to get to a point where they “know, like and trust” you. Your job is to lead them through your selling process in such a way that they will see for themselves that you are sincerely interested in helping them solve their problem.

That’s where a proven, sales lead conversion system makes all the difference!

CLICK HERE to learn more.