How To Inject Selling Power Into Your Bullet Points
Marketers these days have to worry about a lot of stuff. Conversion rates,
open rates, website "sticky"ness," you name it.
But, as we all know, marketing success also hinges on how you handle all the little details. In other words, how you execute.
So let's jump from the strategic to the micro-tactical level and take a look at a narrow and, at first blush, a seemingly trivial subject.
Let's talk about "bullets."
DEFINITION: A bullet is usually a dot followed by a short sentence or phrase that's used to communicate information very quickly.
- This is an example of a bullet.
"Big deal. So what about it?" you ask.
Even a simple list of bullets can be transformed into a powerful selling tool if you handle it the right way.
Many marketers don't.
Let me give you an example . . . Let's pretend that the publisher of a new Event Registration Management software product is writing a lead-generation email to prospects.
She's trying to get the reader to request a free report titled "7 Ways Event Registration Software Can Boost Your Business."
Here is how a typical bullet list might appear:
Download your free report now. It will explain how our software:
- Increases your productivity
- Makes it easy to track activities
- Allows you to manage the sales process
- Keeps you in touch with valued customers
- Is fully web-integrated
- Works on the Mac and Android platforms
What's wrong with this copy?
Nothing...if you want to slip into The Sea of Beige never to be remembered or acted upon.
The set-up copy that leads into the bullets is BORING and not engaging.
The bullets themselves? Meh... There is no selling going on!
Okay, let's rewrite the copy and inject some selling power...
Why is it so important for you to download our "must read" free report right now? Because it provides tested, strategies proven, for quickly and dramatically increasing your event revenue. Not just by dribs and drabs either. I'm talking game changer results no
one else will tell you about!
Here’s a sample of what awaits inside...
- The #1 opportunity most event organizers completely miss out on when trying to generate event revenue! (Page 2.) (It's worth downloading your free report for this information alone!)
- Three strategies for tripling your upsells at the time someone registers
for your event. (Page 4.)
- How to create and launch a profitable event in less than a day! (Page 6.)
- The five biggest revenue-killing mistakes event organizers make -- and how you can avoid them! (Page 7.)
- How 3 actual customers use our event registration software to increase their event sales by 45% -- and how you can do it too! (Page 11.)
Me again. Taking your time to really think about the VALUE your product or service offers will bring your bullets to life!
If you pay attention to the details, and try to inject selling power into every email, web page, or landing page, you can dramatically increase your response rates...AND your
sales!
