Today's article will help you create emails that increase your chances of making a sale.
You could be doing a lot of things right...but like many things, the devli is in the details.
Here's a checklist to go over before you send out your next sales email:
✅ Subject Line
ABSOLUTELY the first — and often most important — line.
I could write a complete article on subject lines (and have!). But here are some key elements.
Your subject line MUST grab attention, spark curiosity, or promise value.
Keep it short (4-7 words), clear, and benefit-focused.
Examples:
“Increase Your Leads by 40%”
“Quick question about [their company]”
✅ Personalized Opening
Address your prospect by name and reference something specific (their company, a recent post, or common connection).
Yeah, why?
Because it makes it clear this isn’t a mass blast.
Example:
“Hi Sarah, saw your recent LinkedIn post about scaling your SaaS team…”
✅ Reference a Relatable Problem or Pain Point
SHOW you understand their challenges.
Tap into pain or missed opportunity.
Example:
“Many marketing teams like yours struggle to keep up with content demand without burning out.”
✅ Include Your Value Proposition
You value proposition is just a fancy way of explaining why a
prospect should say yes to your offer. Think benefit.
Clearly and briefly state how you can solve there problem.
Focus on the outcome or transformation, not just the features. (This is
really important. We think in "pictures". Help your prospect SEE how his/her life will be better because of you.)
Example:
“Our platform helps teams publish 3x more content with the same staff —
without sacrificing quality.”
✅ Social Proof or Credibility
Add a line about who else you’ve helped or a quick result.
This builds trust fast.
Example:
“Companies like HubSpot and Drift have used us to double their content velocity.”
✅ Call to Action (CTA)
Be direct and keep it low-commitment.
Ask for a short call, a reply, or permission to send more info.
Example:
“Would it make sense to set up a quick 15-min call next week to see if this could work for you?”
(If you're looking to sell something directly, use the email to invite them to a sales page.)
✅ Professional Signature & PS (optional)
Include name, title, company, and contact details.
To me, the PS is NOT optional. Studies have shown that the PS in an email is often the second most read thing in an email after the subject line.
A PS can restate a benefit or offer a secondary hook.
Example:
“P.S. Happy to send over a short case study if you’d like to see real numbers.”
High Level Email Success Tips
Keep it under 150 words.
Write like a human, not a template.
Make it about them, not about you.
Follow up! (most replies happen after the 2nd or 3rd touch).
