How I Spot Website Leaks in Under 10 Minutes
When someone tells me, “Gerry, my website gets traffic… but it doesn’t really do anything,” I don’t start with design.
I don’t check colors.
I don’t look at logos.
And I DEFINITELY don’t run heat maps or fancy tools.
I do something
MUCH simpler.
In about 10 minutes, I can usually tell where a website is leaking sales - and why the owner hasn’t noticed it yet.
Here’s a minute by minute walk-through
of how I do it:
Minute 1: The “Right Place” Test
I land on the homepage and ask one question:
“Who is this for - and what problem does it solve?”
If I can’t answer that in 5 seconds, there’s leak numero uno!
Most sites say what they do…but not who it’s for or why it matters.
Confusion kills momentum.
And momentum is what turns visitors into inquiries.
Minutes 2-3: The Headline Scan
I read only the large text. (don't say it!)
Nothing
else.
Why?
Because that’s exactly what your visitors do.
If the headline...
...explains instead of promise
...sounds safe instead of specific
...could belong to any competitor
Then people scroll without engagement - or bounce immediately.
This is way up there on the "leak" hit parade.
Minutes 4-5: The “So What?” Pass
Every section gets the same silent question:
“So what does this mean for me?”
Features without outcomes.
Statements without consequences.
Claims without context.
Each one is a small leak. By itself, it won’t sink the ship - but together?
BUH. BYE.
Minutes 6-7: The Trust Gap Check
Now, I look for proof.
Not JUST testimonials - relevant reassurance.
Do you show:
You understand the problem deeply? (the pretenders rarely do!)
You’ve solved this before?
The risk of choosing you is low?
Write this one down>>> if trust shows up too late (or not at all), visitors hesitate.
And hesitation is ANOTHER leak.
Minutes 8-9: The Path Test
Finally, I ask: “What is the next step - and is it obvious?”
If the CTA is:
- buried
- generic (“Book a call”)
- asking for too much commitment too soon
Then even interested visitors stall.
They don’t say no.
They say later.
Which usually means...well, you know what it usually means.
Minute 10: The Gut Check Most Owners Skip
This is the one question business owners rarely ask about their
site:
“Would I take action on this site if I didn’t already own it?”
If the answer is anything other than an easy yes, there’s a leak.
Usually several.
Why these leaks are so easy to miss
It's because none of them feel “broken.”
The site loads.
It LOOKS professional.
It explains things clearly.
But here's the thing: clarity for you isn’t necessarily clarity for a
prospect.
And that gap?
That’s where sales disappear.
This is exactly why most website fixes
don’t work.
People change the surface - not the leaks underneath.
If you’ve ever had the feeling your website should be doing more than it is, that ain't your imagination,
bucko!
It’s almost always something small, quiet, and fixable.
A quiet next step (if you’re curious)
If you’re reading this and thinking, “Yeah… my site probably has a few of those leaks," you’re
probably right.
That’s exactly what my Website Revenue Leak Action Plan is for.
I personally review your site the same way I described above and send you a clear breakdown
of:
✓ where visitors are getting stuck or dropping off
✓ which messages are costing you the most momentum
✓ and what to fix first (without rebuilding everything)
No obligation. No hard sell. Just clarity.
If you want to see where your website is quietly leaking and how to plug the leaks, you can take a look here → [Website Revenue Leak Action Plan]
